Let's analyze Uber's Canvas model
Until very recently, quienes no contaban con auto o no querí;an utilizarlo pero querí;an move with privacy and speed, debí;still opt for a taxi. The person walked to a particular place, esperaba avistar uno de estos vehí;glasses, llamaba su atenció;n y se montaba en é;l. Tambié;n podí;a optar por pedirlo ví;a telefó;nica, pero la “;exclusividad”; is paid. En los ú;ltimos añ;os, este cambió;. Now everyone uses Uber, una plataforma que te conecta con conductores que te buscan donde está;s and take you to your destination at a low cost. It has been a revolutionary and interesting business idea that is worth analyzing, así; Let's talk a little about him Uber Canvas Model. ;
A Multi-Platform
Travis Kalanick y Garret Camp son las mentes detrá;s the Uber. La idea surgió; en un viaje a Parí;s en los que la nieve y la lluvia les impidió; take a taxi, así; what, probably to kill wasted time, created the foundations of Uber, or rather, Ubercab, como se llamó; From the beginning.
Han pasado unos cuantos añ;of that and now Uber está; presente en má;s of 900 cities around the world. Ademá;s, su patrimonio es de má;s the 70.000 millones de dó;homes. Nada mal para un par de viajeros quienes solo querí;still arrive on time.
Uber runs a multi-sided platform business model: drivers connect with passengers (offer and demand) generating benefits for both. Mientras el cliente recibe un servicio de transporte econó;monkey, el conductor genera una entrada de dinero extra. ; ¡;Y todo a travé;s of a smartphone!
¿;Có;I don't generate money?: Let's understand the uber canvas model
Uber claims not to be a transport company but a platform. This makes a lot of sense because, despué;I know everything, no proveen a los conductores de vehí;glasses, nor of a contract as such. Uber solo presta la aplicació;n that, for sure, tienes descargada en tu telé;fono mó;will.
drivers are independent. No está;n forced to follow a schedule, but “;toman”; the trips that suit you, una vez alguien hace la petició;n a travé;s de la app. ; ¿;Qué; it means this? Que Uber no invierte en los automó;cities, does not pay employment benefits, or nothing. Su ingreso es una comisió;n generada por cada viaje. ;
Value proposal
Segú;n Uber's Canvas model, The main value proposition of this platform is avoid having to take a taxi. Se acabó; ese tiempo de espera en una esquina para esperar que pasé; a transport: using uber, sabes que un vehí;ass is going to go for you and, even, sabes cuá;nto tardará; in picking you up. El servicio está; available 24 hours, así; that generates security of those party lovers who, in the middle of the night, necesitan ir por un taxi. ;
Another aspect of his proposal is the cost of your trips. Uber ofrece tarifas má;s low to average and el pasajero sabe desde el inicio cuá;nto will pay for the trip. Nada de taxí;metros que cobran por el tiempo en el taxi y que se presta para que el conductor maneje lo má;s lento posible para generar má;s money.
The passenger uses the ubicació;n GPS para mostrar desde el inicio a dó;which goes, avoiding route and address confusion, así; como problemas de comunicació;n if they are people who do not speak the same language.
Los conductores tambié;n tienen “;beneficios”;: extra income (main, dependiendo de é;l), flexible hours and a job that does not require experience.
Uber customer segments
in this business, there are two customer segments: drivers and passengers.
Los conductores sirven como clientes porque proveen su vehí;ass to make the transfers and earn extra income whenever they want.
Passengers are obviously customers, and use good quality transport at low cost.
Relació;not with the client
La relació;Uber's main concern is with the passengers, well without them, los conductores no tendrí;an a quié;n move. They are offered a transparent service, rá;I ask, econó;monkey, private and quality. Los pasajeros dejan reseñ;as y calificaciones a los conductores y tambié;They do not have a support platform. Esta ú;ltima tambié;n serves drivers.
Uber Channels
Uber llega a su pú;blico a travé;s de una aplicació;n which can be downloaded at sistemas Android, Windows Phone e iOs. Tambié;n cuentan con una pá;gina web. Las redes sociales y el “;boca a boca”; They have been fundamental to the growth of the company..
Uber Activities
Tratá;ndose de una aplicació;n, Uber's core business is keep an app up to date, simple to use and that responds to the needs of its users. Ademá;I know about this. Uber trabaja en campañ;as de marketing para atraer má;s customers.
key partners
Uber's main partner are drivers, well without these, no habrí;to whomever responds to the demand for travel. Tambié;n It has investors that finance it to grow and providers that provide a GPS and payment system to drivers.
Uber Key Resources
For Uber it is key:
- Have drivers and passengers.
- Have a platform that connects passengers and drivers and offers help to both, in case you need it.
- Mejorar su algoritmo y aná;data analysis.
- Establish yourself as a quality brand and enhance your current image.
Uber cost structure
as we have seen, Uber costs are quite low (they don't hire drivers). Nevertheless, they must make sure:
- Maintain and update your platform.
- Crear campañ;as de marketing y tener presencia online para resolver malos entendidos que podrí;an llegar a las redes sociales dañ;ando su imagen. ;
- Expenses such as insurance, infrastructure, developing, atenció;n customer and legal issues. Although drivers are not hired, sí; hay personal que trabaja para la aplicació;n de forma directa. ;
Uber Income Sources
Uber depende de las tarifas de cada transacció;n. Thus, cobran por kiló;meters traveled, tienen una tarifa que varí;according to demand (en horas pico es má;the service is expensive), different rates according to the service (Uber X, Uber Black, Uber Cargo, Uber SUV, Uber Pool, etc), and fuel fees, Toll, insurance, etc. ;
CANVAS content