What is Uber's value proposition?
Uber cambió; el modelo de transporte que conocí;amos, pero aú;n así;, they do not identify themselves as a transport company, sino una aplicació;n. Makes sense. Despué;I know everything, they are not the propietarios de los automó;vile used to make the trips, nor do they hire drivers as part of their staff. Uber simply serves as a bridge between two customers: one who needs to move (the passenger) and another who wants to have an extra income driving (driver). Es un concepto innovador que caló; muy rá;I ask in the audience, á;vida de una herramienta de transporte má;s efectiva que las conocidas y su caso de é;success is such that it is convenient to investigate thoroughly the Uber's value proposition. ;
Lets start by the beginning: ¿;qué; it Uber?
Travis Kalanick y Garrett Camp eran dos viajeros en Parí;s. They expected to move from one place to another, pero la nieve se los impedí;a. Los tení;to paralyzed. Tomar un autobú;s no era un opció;n. ordering a taxi either. It is that both implied an activity: acercarse a un á;Busy area to access some and without the certainty that they managed to approach them. In fact, no lograron conseguir có;mo mobilize.
for travelers, every minute wasted is money wasted, porque quieres verlo todo y necesitas moverte rá;I ask. But this wasn't going to happen to Travis and Garrett who, after starring in such an incident they had an idea: una aplicació;n con la que pudieras pedir un taxi a la puerta de casa. ;
exclusive service
Aquella escena ocurrió; en pleno 2008 y un añ;o despué;it already worked UberCab. El nombre no era lo ú;nico diferente al Uber que conocemos hoy en dí;a. UberCab was a exclusive service that provided the same transfer service but with high-end cars and only in San Francisco, USA.
Con tales caracterí;sticas, obviously it was an expensive service that, despite this, generó; las suficientes ganancias para continuar trabajando pero sin que las ideas se estancaran. ;
2011 fue el añ;the key of Uber. Se consolidó; in San Francisco, empezó; to do the same in New York, logró; un valor de 60 millones de dó;homes, Jeff Bezos (Amazon founder) financió; the project to work in France (donde empezó; all) y cambió; su nombre al que hoy conocemos. ;
Nevertheless, el añ;o siguiente tomaron una decisió;no transcendental. Under the name Uber X, they began to lend the same service at a low cost and which meant that drivers estuvieran a manejar en nombre de la aplicació;n, má;s not as part of it. Era un “;ganar-ganar”;. Uber ganaba una comisió;n for each trip. El conductor se hací;with an extra entry of money. Fue entonces que la empresa se expandió; non-stop.
El modelo de economí;The shared or collaborative drive that Uber drives has been imitated and criticized at the same time. On one side, companies have begun to emerge that work under the same model, pero los taxistas tradicionales reniegan de la aplicació;n and have protested against it. With its low travel costs and other benefits, Uber is a fierce competition to the traditional taxi driver.
Lo cierto es que las mentes detrá;s from Uber made a masterful move. En un momento en el que todos saben có;mo handle a smartphone, use apps and shop online, Uber fulfilled a need without having to invest too much. Despué;I know everything, la aplicació;n es de manipulació;n sencilla y no invierten en vehí;culos. ;
Uber value proposition
Segí;a the Canvas Model Business, a value proposition is that element that differentiates one company from another. Es ese “;no se qué;”;, that extra ingredient that you feel when you taste food in a restaurant and that makes you come back and make it your favorite.
In the case of Uber, the value proposition is for both players: passengers and drivers. Sí;, para los conductores tambié;no why, not being properly contracted, quien está; detrá;s del volante pasa a ser otro cliente má;s. If you do not like the conditions offered by the company, simplemente borra la aplicació;n de su telé;phone and the offer of drivers is over. without drivers, there are no trips and Uber does not earn anything.
For the users
Uber's value proposition for passengers is as follows:
- Tiempo de espera mí;YOU: ¿;Cuá;How many times has it happened to you that you go out to take a taxi and you have to wait even for hours to get one?? Uber shortens these waiting times. And we say shorten, because the driver is not designated to make the trip, sino que é;l decide cuá;The trip you want or can take. Es ese tiempo de decisió;n is the same as waiting for the passenger.
- Pagas por kiló;meter traveled: En las á;reas donde hay taxí;metro, you pay for the time spent on the trip. Si caes en un embotellamiento o si el conductor maneja con extrañ;slowly, todo esto será; reflected in your payment. Uber, Conversely, cobra por kiló;meter traveled.
- Sabes cuá;you're not going to pay: You always have the cost of your trip for sale. La tarifa no será; a surprise.
- You meet your driver before boarding the car: clear, It's not about knowing him as such, pero por lo menos puedes ver su rostro y saber có;my name is. This builds confidence in the passenger and, tambié;n can be used to report in case you have a bad experience.
- visible route: Olví;date de dar una direcció;n and that the driver makes a mistake and takes you to a different place, que no te entienda o casos similares…; En Uber la ruta está; visible from the point of departure to the point of arrival. No hay lugar a las confusiones. ;
Value proposition for drivers
¿;Por qué; un conductor pondrí;to your car at the service of a company that does not generate contractual benefits? ;
- extra source of income: Nunca está; de má;s have a side income and Uber is. Puedes tomar cuantas viajes como puedas y ganará;It's something in addition to the salary of your permanent job.
- flexible hours: And Uber, tú; make your schedule. Tú; decides cuá;when you can take a trip, en qué; time, qué; dí;as. Your income depends on you.
- easy payment: The money you generate is paid to you without presenting a major problem, lo que es una ventaja porque hay “;trabajos extra”; que piden demasiada documentació;n to generate a payment.
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