This is the SWOT analysis of Nike
Nike es sinó;spirit of sport and quality. His shoes are coveted worldwide, not only because they are great for exercise, but because they give an air of status. It is a profitable company with a brand valued at 47,400 millones de dó;homes, so it's worth talking about aná;lysis SWOT of Nike.
Conociendo la empresa ;
Nike, Inc was created in 1964 under the name of Blue Ribbons Sports by Bill Bowerman and Phil Knight. En 1971 cambió; his name to Nike Inc. It is based in Beaverton, Oregon, Estados Unidos y su objetivo es brindar ropa y accesorios a atletas que los ayuden a mejorar su rendimiento. ;
Bajo esta premisa se convirtieron en una corporació;no multinational. Lograron tal estatus que la gente comú;n empezó; a pedir una lí;nea para el ciudadano comú;n que tambié;does not exercise. La empresa respondió; a la demanda y la respuesta fue má;I know that positive.
Nike diseñ;os balls, footwear, Sports team, clothing, accesorios y demá;women's accessories, pero tambié;n es la dueñ;a de las tiendas Niketown que constituyen una especie de paraí;so para los faná;nike shoes. Ademá;s, sponsor various athletes around the world. The brand is second only to Adidas.
Aná;lysis SWOT of Nike: company strengths
- a strong brand: Es muy difí;cil que alguien no reconozca el “;swoosh”;, logo de Nike que es una representació;n icó;nica del ala de la diosa Niké;. His name is easily pronounced and easily remembered.
- Faithful clients: 31% of the sports footwear market belongs to Nike. This is an obvious answer to a good product, pero tambié;n una forma de demostrar que la compañ;í;has a strong customer base. Thanks to this, the capital of the brand was 224.000 millones de dó;Lares in 2021.
- Along with the greats: Nike has allied itself with great sports figures. La unió;n má;s famous probably occurred with the basketball player Michael Jordan con quien se estableció; una colaboració;n to create the “;zapatillas Air Jordan 1”; y fue el inicio de una alianza duradera y beneficiosa para ambas partes. ;
- Social conscience: The brand is shown as one with a social conscience and, recientemente lanzó; la campañ;a “;Don’;t Do It”; (Do not do it), un juego de palabras con su famosos eslogan “;Just Do It”; (just do it). Esta estrategia de marketing se orientó; is to show support for the black community in its fight against racism. Tambié;n are open to entering the debate on environmental problems and doing something about it.
- Grandes campañ;as de marketing: Between 2019 and 2020, Nike invirtió; 7200 millones de dó;lares en grandes campañ;as de marketing well, si bien ya está;n established in the market, you always have to show the novelties and remember the presence of the brand in the market.
- Other brands: Converse y Hurley They are two brands that belong to Nike, ambas con gran é;success in each of your niches.
- Fabricació;no low cost: La mayorí;a of Nike footwear is manufactured abroad, which significantly lowers costs and translates into great profits for the brand.
Nike Weaknesses
Siguiendo con el aná;lysis FOSA of Nike, These are some of the weaknesses of the company:
- poor working conditions: As we already exposed, la mayorí;a del calzado se fabrica fuera del paí;s. This to hire cheap labor to those who, Apparently, they are mistreated.
- Sexual Harassment Complaints: The company has faced allegations of unfair treatment of women and sexual harassment. Tambié;n se vieron envueltos en una demanda por discriminació;no salary for women. The complaints led to the resignation of some corporations and although changes were made to improve the work environment, la marca quedó; manchada por el evento. ;
- Required Retailers: According to BStrategyHub, the 65% of the company's products are sold by third-party retailers. The need to have these puts the profits of the company at risk.
- Sales in the United States: 36% of the profits registered by Nike correspond to sales made in the United States and, although the company has established itself in other markets, el é;success is not equal. This generates dependence on the American market.
- Má;I know what shoes: Despite manufacturing different sports products, Nike es mayormente conocido y buscado por su calzado. ;
company opportunities
- Emerging markets: Nike podrí;to focus on getting into emerging markets. In fact, lo está;n doing, pero deberí;reinforce those efforts to position themselves.
- online market: in 2020, 35% of Nike's profits came from the online market. It is clearly a response to the pandemic, pero vale la pena estudiar si se trata de una tendencia que continuará;, pues Nike tendrí;to strengthen your online sales.
- Má;s tecnologí;a: Estamos en una era tecnoló;gica and athletes love the tecnologí;a usable monitor your activities and performance. Ló;logically, hay que responder a ese mercado y crear muchos má;s new products.
- Fabricació;no own: Nike depends on independent manufacturers por lo que valdrí;worth improving the supply chain with homemade products.
- Adió;s, retailers: Nike cortó; relationships with By Zapoo, Fred Meyer, Tiendas de Bob y Dillar’;s, minoristas que impactaban en el posicionamiento del producto. ;
Nike threats
- Falsificació;n: As with any brand, Nike products are usually falsificados dañ;ando la reputació;company no.. Muchos son vendidos por minoristas a un precio má;s bajo y los clientes podrí;an deducir que la compañ;í;a está; disminuyendo la calidad de sus productos. ;
- strained relationships: Ademá;s from United States, China es el segundo mercado má;s important to Nike. Las tensiones polí;ticas entre ambos paí;ses podrí;still affect trade and, so, company revenue.
- emerging brands: Although it is an established product, el nacimiento de nuevas marcas generan una competencia feroz en el mercado que Nike intenta sopesar con costosas campañ;advertising ace. By the way, Adidas, your great competitor, invierte mucho má;s en publicidad haciendo presió;n sobre la empresa y generando tensió;n.
- controversial patents: Nike and Adidas dispute the patent of several products to Zapatos Primeknit y Flyknit y cualquier pelea en tribunales genera malestar y mala reputació;no for those involved, aunque tengan las razó;n. ;
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