Let's talk about intellectual resources
For a company to work, You must be very clear about your value proposition: ¿;qué; soy?, ¿;qué; seeing?, ¿;qué; differentiates me from my competition? But this is something that does not stay on paper, sino en lo que se debe trabajar dí;a a dí;to give continuity to the movement of the company, something that is achieved, among other instances, suministrando los insumos que requiere la organizació;n. These are the key resources that, at the same time, are subdivided into financial resources, recursos fí;sick, human resources and intellectual resources.
In this opportunity we are going to talk about each of these key resources, haciendo é;Emphasis on intellectual resources and their importance for the functioning of companies.
Hablemos un poco má;s of key resources
Los recursos clave son los activos má;s important for the business model to go from paper to reality. Fully identifying them is vital for the company to function, because in this way the entrepreneur demonstrates his understanding of the ins and outs of his business and his value proposition.
The key resources are those that cannot be missing. La empresa simplemente no funcionarí;to without them. Cada recurso funciona para echar a andar las operaciones de la empresa y conseguir cada uno de sus objetivos. ;
In this way, resources are the elementos que forman parte de la cadena productiva de la organizació;n y son indispensables para garantizar la obtenció;n del producto final y garantizar la perpetuidad del movimiento econó;company monkey. Es así; que algunos de estos recursos se usan para transformar materia prima en bienes procesados y otros garantizar el suministro de la materia prima. ;
Caracterí;key resource statistics
- They are the main assets of the companies.
- Suelen ser los elementos que diferencian a las empresas de la competencia. ;
- They occupy the operational end of the companies.
- Define the types of materials needed, the equipment and personnel to be hired to carry out the operations.
- Inciden en el nú;number and type of key activities of the company.
- Su calidad impactará; in the profitability of the company. Lo bueno siempre cuesta má;s. ;
Key resources are often part of the assets of the companies and are used to serve them. Considering its importance, es necesario contar con una buena administració;n de los mismos para obtener buenos resultados. ;
Key Resource Types
Esto dependerá; of several factors. For instance, we can divide the key resources into tangible and intangible:
- Tangible: It's those we can touch and see. They accumulate, they store, desplazan…; son fí;sick. It is the case of money and machinery.
- Intangibles: Si bien no pueden “;tocarse”;, are just as important and valuable for the operation of the company. Incluye aspectos como la informació;n, el “;know how”; (có;how to do things in the best way), y al talento humano. ;
Segú;in the type of company
According to this, los recursos clave tambié;n pueden dividirse segú;in the type of company:
- product-driven businesses: It is companies have only one goal: la creació;n and sale of a product. Sus caracterí;sticas son ú;nicas y su clientela está; very well segmented. In these cases, los recursos clave está;n focusing on human and intellectual capital, pues suelen contar con personal experimentado y ; intellectual property material.
- Businesses powered by your reach: The value proposition of these companies is aimed at a very particular customer segment. Sus recursos clave tienen muy bien establecidos sus recursos clave y sus procesos e infraestructura pues sus servicios son totalmente especializados. ;
- Infrastructure Driven Businesses: The profitability of the business is given by the use of the infrastructure. Such is the case of ; telecommunications industries. La rentabilidad de estas empresas se da a largo plazo. ;
Other types of key resources
- Recursos fí;sick: tangible sound. Therefore, it should represent you based on the traits of your style and personality. equipment, inventories, buildings, plantas de fabricació;n y redes de distribució;n necesarios para que la empresa funcione. ;
- Human Resources: Ocurre un fenó;less very unfortunate: a pesar de los empleados suelo ser el recurso má;s importante de cualquier organizació;n, tambié;n they are the least valued resource in the same. Service companies or the creativity industry require employees with knowledge, good deal, inteligencia y creatividad para cumplir con sus funciones. ;
- Financial resources: Tambié;n conocidos como econó;monkeys, includes the dinero en efectivo y lí;neas cré;here. Algunas empresas tienen recursos financieros mucho má;s stronger than others.
Let's talk about intellectual resources
The previous section includes the intellectual resources. These, at the same time, are part of the intangible resources, those that cannot be felt but are essential for the functioning of the brand.
Aquí; the marca en sí;, patents, intellectual property, copyright and associations. They are resources created by the same company but that cannot be registered intellectually, por lo que tambié;does not include the customer database (something very important because it contains the list of customers to whom it has been sold) y la lista de empleados que formaron y forman parte de la empresa. ;
Estos son los recursos intelectuales má;s acquaintances:
- the trademark.
- Copyright.
- patents.
- trade secrets.
- Contratos y acuerdos de confidencialidad. ;
Un recurso cuya importancia es cada vez má;is recognized
Intellectual resources are characterized by it takes a lot of time and money to create them. Los clientes no llegan por que sí;, y tener una base da datos de los mismos no es algo que se hace de la noche a la mañ;he. Se trata de un “;bien”; preciado que requiere mucha atenció;n but that generates impressive advantages for the company.
indisputably, companies are beginning to notice the importance that intellectual resources really have for this development. Es por esto que en los ú;ltimos añ;There has been an increase in the registration of patents in the United States. Between 2011 and 2012, Google had an increase in the registration of its patents of 170%. Apple hizo lo mismo en un 68%. ;
There is no doubt that the big ones realized that it is important and necessary to protect the intellectual property that represents an important engine for their business and growth.. Do not take the company's intellectual resources for granted. Este error podrí;a generarte grandes problemas. ;
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