Let's look at some examples of intellectual resources
For a company to work well, it must be very clear about each of the aspects that make it up., including your key resources. These are the ones that allow the value proposition to go ahead and offer the customer a quality product.. En estos se incluyen recursos intangibles que hoy mostraremos un poco má;s con examples of intellectual resources.
First thing's first
Before we dive right into offering examples of intellectual resources, We are going to talk a little about what key resources are and their importance for companies.
The experts in Canvas Business Model consideran que los recursos clave son el aspecto má;It's important for the company to work, because in them lies the entire basis of the business. It is with the key resources that we determine the value proposal (what makes your company different from the others), atiendes tu segmentació;no of clients (because your product is aimed at a particular audience) and the product or service is achieved.
So, key resources are divided into fí;sick (what we can touch), financial (money is always important), humans (probablemente el recurso má;s importante de la empresa y al suele dá;value less) e intellectuals.
Tips for managing your key resources
Such is the importance of key resources, que se recomienda una excelente administració;no of these. Cuando una empresa está; in its beginnings it is recommended not to make large investments and expensive purchases, sino subcontratar a terceros mientras se supera el duro arranque. ;
Si bien esto podrí;a ser un tanto má;it's expensive (when you make final comparisons), verá;s que fue la mejor opció;n previniendo que la empresa vaya a pique y pierdas toda la inversió;n. It is recommended to go for existing solutions, rent and subcontract services.
Con el tiempo ya podrá;s invertir una fuerte cantidad en que los recursos clave esté;n made to measure and adapt perfectly to your needs, but at first it is better to adapt and work with what you have and can. Once you reach milestones (el popular break even), tendrá;s la seguridad de que tu modelo de negocios está; funcionando y podrá;s tomar el riesgo de hacer inversiones má;s grandes. ;
But still, emplea ese software existente y está;ndar y adá;ptate a é;l era lugar de contratar un programa costosí;simo que requerirá; pagar los servicios de informá;tics that explain how they work or that adapt them to you. It is these processes that spend a lot of money.
Recuerda siempre que “;Roma no se hizo en un dí;a”; y que tu negocio irá; growing little by little. For the moments, desarrolla lo que puedas tu mismo enfó;cate en ventas competitivas. ;
So, se recomienda tambié;n that you really determine cuá;les son tus recursos clave y de cuá;they can do without. Una vez tu negocio esté; in his prime, podrá;s hacerte se “;miscelá;neas”; que engrandecerá;in your company, but at the beginning, puedes operar con lo mí;courage and your inventiveness to a thousand to solve the problems, sin que esto signifique que no ofrecerá;s un producto o servicio de calidad. ;
intangible resources: intellectual resources
The intangible resources of companies are usually their intellectual resources: esos que no podemos “;tocar”;, but they exist and are very important.
These types of resources have certain peculiarities.:
- Es difí;easy to measure its value. Má;s allá; of a scale of values that you give yourself as an entrepreneur, intangible and intellectual resources are priceless or, at least, es muy difí;cil dá;rselo.
- do not depreciate. On the contrary, its price may increase with use, because the greater use and effectiveness, má;s valor tendrá;n. ;
- Es difí;easy to transfer from one company to another. It is difficult to commercialize the intellectual resources of a particular company. Algunos sí; they can be, but others, despite being of great value, solo son apreciados por la empresa que los creó;.
In this sense, los recursos intelectuales má;s acquaintances with:
- the trademark.
- Copyright.
- patents.
- contracts.
- Confidentiality agreements.
- trade secrets.
In this sense, we can give the following examples intellectual resources:
- Intellectual property: patents, trademarks and processes. These prevent other companies from stealing your intellectual property. Hoy en dí;to exist laws to protect intellectual property, eso que tanto te costó; crear y que salió; de tu mente y que otro no puede robarse porque sí;. Estas leyes no solo existen para proteger al empresario sino para incentivar a los creativos en el desarrollo de tecnologí;as. ;
- intellectual assets: They are intangible assets that cannot be part of the intellectual property. We talk about customer lists, databases, employee rosters, programs developed by the company. Aquí; reside el “;secreto”; of the company, su modelo de é;success and must be protected because, to fall into the hands of a third party, podrí;an ser usados erró;neamente y se perderí;a el arduo trabajo de la compañ;í;a. ;
intellectual resources examples
Veamos má;s clearly some examples of intellectual resources of large companies:
Google es el buscador má;s big and famous all over the net. La empresa poco a poco se ha diversificado en crear una gama de productos y servicios tecnoló;gicos que se han hecho una necesidad para el ciudadano comú;n. Google está; acquiring a patent library to increase your intellectual resources.
Coca Cola has a first class intellectual resource: su fó;secret formula. There may be thousands of colas on the market, pero ninguna sabrá; like coke. Su sabor es ú;nico y distintivo y su receta es uno de los secretos mejores guardados de la industria. ;
Companies like Nike and Sony rely on your brand, other intellectual resource, to sell your products. The customer goes to the store and buys his products with his eyes closed, because he has confidence in the brand. No necesitan mucho má;s para lograr un venta. ;
Microsoft and Adobe show another example of intellectual resource: the software. These have been perfected, adjusted, updated and modified each time to provide the customer with a quality product, por lo que el usuario no duda en adquirir la nueva versió;program no., sabiendo que ofrecerá;n new tools to make your life easier and fulfill the functions of the program. ;
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