Let's talk about value proposition examples
In these times, the narrative repeats itself over and over again: sé; your own boss, undertakes, put your office aside, sé; libre, maneja tu tiempo…; In the midst of so many phrases that are inserted into the subconscious of anyone, Other concepts arise that must be known. In this opportunity we will talk about the value proposition examples, pues al ver có;how others started their business from a good strategy, podrí;We want to finish encouraging ourselves to take the step ourselves.
¿;Qué; is a value proposition examples?
Before we get to work, it is important that we understand each step, así; que es necesario contextualizar a qué; we mean when we talk about “;propuesta de valor”;.
Imagine that you like a girl. Imagina que no eres el ú;nico que está; fallen in love with her and wants to pretend. ¿;Có;How do you make a place among so much competition?? Diferenciá;soot. Mientras los demá;s show in same worn speech, you are different: you are a retailer, loving, funny, inteligente…; Es así; como llegará;s al corazó;n of the girl.
It's the same with business.. Cuando decides tener tu negocio propio notará;I know that, surely, no eres el ú;unique in the market. Obviously you want to prosper, así; que necesitas diferenciarte de la competencia y hacé;let your potential customer see it. Es allí; Where does the value proposition come from?.
with this tool, tu cliente entenderá; qué; te destaca por encima de las otras empresas y cuá;les son las ventajas de tu servicio que te hacen lograr el sitial que mereces. ;
A good value proposition answers the following questions:
- Beneficios que obtendrá; the customer if he purchases your service or product.
- Có;How does that product or service meet customer needs?.
- ¿;Por qué; your business (and not another) is the right one to solve that problem or provide that service?
Creating a value proposition, Step by Step
Before you get to work, There are two points in particular that you must be very clear about: quié;n es tu cliente y quié;It's not your competition.
Identify your customer and understand their profile. Customers are the ones who will buy your service, por lo cual debes tener muy claro de quié;It's not about. For instance, If your business is a sale of menstrual cups, tu cliente es obviamente femenino y en rango de edad de unos 15 a 50 añ;os, aproximadamente. ;
But the customer is not determined just by thinking. You need to do a good market study to answer this question.
Posteriorly, es el momento de comprender quié;you are not or, rather, qué; it is (o quié;n is) your business. ¿;Cuá;are the benefits it brings to its customers?
Finally, you must put your eye on your competition and study it. Determina qué; is what difference, that is to say, cuá;l es ese atributo tuyo que no tienen los demá;s. For instance, tienes un negocio de alimentos y tu extra es que ofrece delivery gratis con una compra mí;what. ¿;A quié;n don't like something free?
Once you have this clear, then you must follow three steps:
1. Analyze your competition: Sí;, you did it before, pero nunca es suficiente echar el ojo a lo que está;n haciendo los demá;s. Con esto podrá;s identificar las tendencias y có;mo se comporta el mercado. ;
2. Elige un modelo de diseñ;o: Hay muchos pero el modelo canvas es uno de los má;s effective. Segú;n su teorí;a, the value proposition is done in two steps: first, diseñ;ando la propuesta y despué;s, segmentando el mercado. ;
at these points, there are several questions you need to answer. For instance, in the case of the market/client, you must determine cuá;they are their tasks (caracterí;functional stics, emotional and personal), cuá;les son sus necesidades y qué; wait for your company's customer.
Si se trata de la propuesta de valor en sí;, then identify well the products or services you offer, cuá;les son las soluciones que ofreces a los clientes y los “;creadores de valor”;, that is to say, las soluciones realmente tangibles que ofrece tu empresa o producto. ;
don't close your mind. Procura hacer una tormenta de idea cuando esté;s answering this model, pues otros podrí;an ver algo que tú; no. Finally, analiza el resultado de tus anotaciones. ;
Present your value proposition
Lo anterior no puede quedar en un mero aná;lysis in your head. Escrí;beautiful in such a way that the client can read it, break it down and understand it. For it, la redacció;n should be clear and concise, hacié;ndose é;nfasis en tu valor añ;attache, that is to say, ese atributo que tiene tu producto y que el cliente no encontrará; in competition.
Don't overextend. Mientras má;s breve y condensada sea la informació;n, mejor para atraer la atenció;customer no.. ;
You can use visual elements, tí;result, subtí;tulos y otras herramientas para que la informació;n se vea má;It is organized and the reader is not bored by reading it.
value proposition examples
Let's see some value proposition examples of recognized companies to inspire you to do the same with your venture:
1. TikTok
Badly known as the social network of dances, TikTok es mucho má;I know that. Its value proposition is the user's ability to view and publish varied and creative content. Esto lo demuestran con una plataforma sencilla para que cualquiera pueda hacer su propia versió;n de las coreografí;as. ;
2. Starbucks
Starbucks vende má;s que café;; vende toda una experiencia sobre có;mo consumir café;. For it, control three fundamental aspects: the main raw material (el café; since its cultivation), the service (dan trato personalizado que se siente casi í;ntimo) and the environment (the premises are nice, quiet, con buena mú;physical and WiFi. The perfect place to hang out). ;
3. Amazon
¿;Qué; difference to Amazon of the competition? Its good prices and short delivery time. Los clientes regulares reciben las compras de 65 a 7 dí;as despué;s in fact the payment and, for those who use the Amazon Prime service, el servicio podrí;a llegarles el mismo dí;a. Definitely, es una caracterí;stica excelente para el cliente de esta é;poca que no tiene tiempo de estar de tienda en tienda y quiere recibir su producto lo má;s rá;pido posible. ;
3. Uber
private transport, rá;I ask, safe and effective. The user himself is in charge of organizing his trip, sin la necesidad de contar con un tercero que podrí;to make a mistake in the process. Todo queda en manos del cliente. ;
CANVAS content