Let's do a SWOT analysis of Facebook
Es bastante difí;cil que no sepas quié;n is Mark Zuckerberg or what, at least, you haven't spent a couple of minutes (not to say hours) on his popular social network: Facebook. La compañ;í;a has achieved important milestones and Zuckerberg does not stop working to continue innovating and staying on top, algo impresionante para un jovencito que decidió; dejar la universidad porque ya tení;to the tools you needed. Acompá;ñ;years to discover the strengths, weaknesses, opportunity and threats in this aná;Facebook SWOT Analysis. Open your mind, podrí;to serve you for your own company.
Antes del aná;Facebook SWOT Analysis: hablemos de la compañ;í;a
Facebook es la red social con má;s users all over the world. Para 2016 contaba con má;s the 2,2 million users and, although you were not a lover of 2.0, sentí;as the need to use it. Despué;I know everything, se convirtió; en un centro influyente de opiniones polí;tics, econó;micas and social. ¿;Quieres saber qué; está; going? Entra a Facebook. ;
The beginnings of Facebook were in 2003, en un pequeñ;the Harvard dorm. The now very popular Zuckerberg, Chris Hughes, Dustin Moskovitz and Eduardo Saverin got into trouble creating Facemash, una pá;gina who compared to campus girls. The photos used were part of the private archives of the university, así; que Mark fue acusado de violació;n de la privacidad y la seguridad. ;
Nevertheless, aquella experiencia le sirvió; to start programming có;digo de “;thefacebook”;, una red de interacció;n social que despué;s of making Harvard students fall in love, migró; to other Ivy League universities. for 2005, Facebook era oficialmente lanzado y en 2006 se convirtió; in a place of free access. En 2011 era el mayor servidor de fotos en todo el mundo. ;
Facebook Strengths
- The brand: Empecemos este aná;SWOT analysis of Facebook talking about its power as a brand. The social network has managed to establish itself as a reliable and quality space. in 2019, Forbes declaró; to the brand like quinta má;s valuable with a value of 88,9 mil millones de dó;homes. Esto sin contar los cambios de la empresa y la compra de otras empresas de la rama que ha afianzado a Facebook como el espacio social má;s big and successful.
- Comprensió;n of the user: On Facebook they are very clear cuá;He is their niche and they know how to satisfy the individual needs of each one. Not in vain, is one of the companies with the most data collected on what its users like or discuss in order to measure their online behavior. Así; mejoran la experiencia el cliente y te bombardean con la publicidad dirigida que necesitabas. ;
- good income: Los ingresos de Facebook permiten el desarrollo de nuevas tecnologí;as, investigació;n and development of new products, así; like buying from other companies (Instagram y WhatsApp). ;
- Integració;n with websites and apps: Facebook makes it easy for different websites and apps to conform to them, dá;advantage over others.
- loyal users: ; Cerca del 40% de la població;n worldwide uses Facebook or any of the other social networks owned by the company (now target). La pá;gina has a good interface, es sencilla de usar y está; traducida a má;s de 70 idiomas. ;
Facebook Weaknesses
- ¿;really private?: En los ú;ltimos añ;It has been discussed whether the data shared to Facebook is really private. Esto ha provocado una disminució;n its popularity in some places. In fact, segú;n Edison Research, la compañ;í;a perdió; 15 million users.
- Informació;no false: Everyone uses the network as they want, así; que Facebook ha sido utilizada para difundir informació;no false, algo que le ha valido crí;tics. Probably because of this and because of the ease with which it is possible to insult or attack another, its controls have tightened..
- advertising dependency: Segú;n Facebook's business model, la mayorí;a of its income comes from advertising. In fact, los nú;groupers amount to 98,5% revenue from advertising, lo que nunca está; bien pues mientras má;s sources of income can be diversified, it's better for the company.
- Gestió;not in trouble: Problems and discrepancies have caused unpleasant situations in the Facebook board. demands them rendir cuentas y no todos se sienten có;modes revealing company secrets.
Facebook Opportunities
- Diversify your offer: They started with Facebook. Then they bought Instagram, WhatsApp y Messenger. Facebook sabe que debe diversificar la oferta de sus productos y por eso ya se está;n entering the field of virtual reality with the purchase of Oculus VR.
- Expansió;n a China: given the opportunities, Facebook should take advantage to enter the Chinese market. Se trata de un mercado importante y abundante en el que les ha costado insertarse. ;
- Complementary products: Crear productos complementarios a sus productos existentes serí;to a good business opportunity.
- Marketplace: Una aplicació;n de Facebook a la que aú;He does not need to position himself. Si Facebook centrara su interé;s en ella podrí;a obtener mayores ganancias. ;
Facebook Weaknesses
- Competition: Nuevas redes sociales surgen y se roban la atenció;no of users. La ú;ltima en llegar y robarse la atenció;was not TikTok centrada en una audiencia má;s young and have achieved their mission. From Instagram you try to fight, but it's hard work.
- fake accounts: Segú;on Facebook itself, en 2019 se estimó; that he 11% of its users correspond to duplicate accounts and 5% correspond to fake accounts. Eso quiere decir que los nú;groupers are still bright, pero hay una mancha negra en las proporciones. ;
- Má;s regulations: Some consider that they were necessary. Otros que son una pé;rdida de tiempo y un atentado contra la libertad de expresió;n. Lo cierto es que la red social está; handling new rules that are not entirely welcome, al igual que algunas que podrí;to be developed to increase data security, la propagació;n de contenido sensible y la infracció;No property rights. Muchos usuarios podrí;an leave the platform before these changes.
- Prohibiciones en algunos paí;ses: China, Irá;n, North Korea and Russia are prohibited from using Facebook. Ademá;s, algunos paí;ses democrá;ticos está;n adoptando medidas feroces contra la promulgació;n de noticias falsas lo que podrí;to represent a problem for Facebook.
- digital taxes: La Unió;n Europea y el Reino Unido lanzaron un impuesto digital que pone en riesgo los beneficios econó;Facebook monkeys, pues tendrí;why leave a good cut to the government. ;
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