Let's look at some examples of key partners
The Canvas Model has a section for key partners. Estos será;n the main allies of your companies; aliarte con ellos te acercará; to your goals. On this subject there is a lot of fabric to cut, but this time we want to focus on providing you with key partners, examples, en caso de que no tengas muy claro sobre quié;they are not those people, organizaciones pú;blicas o privadas que pueden ser cruciales para aumentar tus ingresos y asegurar tu é;commercial success.
Key partners examples from various companies
1. Amazon
Amazon es una empresa lí;der de comercio electró;nico. Located in Seattle, esta compañ;í;a is considered one of the 500 largest companies in the entire United States, although it has global dominance.
Founded by Jeff Bezos, Amazon has other sister companies like Alexa Internet, a9.com, Shop bop, Internet Movie Database (IMDb), Twitch, zappos.com, MGM Holdings y DPreviwe.com. Segú;n BrandZ, es la marca de venta minorista má;s valuable to everyone.
Un monstruo como este no puede funcionar sin aliados como. ;
- UPS, FedEx, DHL y otras compañ;í;parcel transfer ace. These ensure that the products purchased by the consumer arrive directly at their door, even in less than 24 hours, if you contract the Amazon Prime service.
- Retailers: Large companies but with metal sales like Best Buy, Calvin Klein y Nike. They feed on Amazon by increasing their sales and giving Amazon credibility, pues grandes empresas confí;even in your sales processes. Ademá;s, provide you with products.
2. Uber
Contrary to what many think, Uber is not a transportation company, sino una aplicació;n centrada en el traslado de personas. ;
Uber Technologies, Inc. tiene sede en San Francisco pero opera en má;s of 900 cities around the world and has diversified its services to Uber Eats y Postmates (food delivery), mensajerí;a, alquiler de bicicletas electró;nicas and scooters, transporte de carga y entrega de paquetes. ;
The key partners of this company are:
- drivers: They are the ones in charge of making the transfers. Without them, el servicio no existirí;a.
- map providers: In this age of GPS, hay muchos mapas de este tipo que facilitan la ubicació;no of people. Atrá;s quedó; that of asking for directions or getting lost with paper maps. Drivers use these maps to get to the right point to pick up the passenger and take them to their destination..
- investors: Para mejorar la aplicació;n o ser proveedores de algunos de los servicios que presta la empresa. ;
3. Airbnb
Con 2.000.000 of properties offered for the accommodation of individuals and tourists, Airbnb se convirtió; in a plataforma digital que cambió; el mercado de “;en dó;nde me quedo durante las vacaciones”;.
His popularity has increased, má;s ahora que se encuentra en 192 paí;you are from all over the world and, segú;in your business model, these are your key partners examples:
- hosts: Those who rent their homes.
- Hué;spedes: Turistas o gente particular que pagan por la estadí;a in host spaces.
- Fotó;graphs: Agentes freelance que toman las mejores fotos de los lugares para enganchar a los hué;spedes.
- investors: Always necessary to improve the platform.
- payment processors: The tools used to make the rent payment, previniendo que la compañ;í;a se quede con su comisió;n.
- insurance: Para evitar dañ;os a las propiedades arrendadas. ;
4. Netflix
Empezó; como un lugar para rentar DVD’;s and now it is a platform of streaming que cambió; la forma en la que vemos la televisió;n y que produce muchas de sus series y pelí;naughty. Netflix needs these partners to work:
- Estudios cinematográ;ficos y de televisió;n: Not all content you stream is original, así; who buys the rights of the productions for a certain time to be able to show it on their platform.
- Subsidiaries.
- Postal Service.
- TV and smart device manufacturers: Despué;I know everything, ¿;dó;where can people see the content of the platform?
- Internet Service Providers: Indispensable to enjoy the service.
- investors.
- Redes de distribució;n de contenido. ;
5. Joyerí;a
Let's not name one in particular. Imagina que tienes en mente abrir una joyerí;a te preguntas cuá;they are your key partners:
- gemstone producers: Diamonds are girls best friends. and of all. No puede existir una joyerí;without counting on a supplier of those striking little stones that they love so much.
- gold suppliers, silver and other materials.
6. Empresa de fotografí;a
El popular “;foto estudio”; it needs to have alliances to function.
- Distribuidoras de herramientas para la fotografí;a: Alguien debe proveerte de eso que le vas a vender a los fotó;amateur or professional graphers. Tambié;n your professional consumer tools.
- Advertising companies: for you to be known.
- Tenant: If the space itself, bravo. But if not, you must make an alliance with whoever provides you with the spaces to do your thing.
7. Website
Digamos que tienes un website y que vives de é;l, selling your content or monetizing your visits. Your main allies are:
- Siteground: Those who provide web hosting.
- Vimeo: Una buena plataforma si está;s giving virtual classes and you want to host them so they can be downloaded.
8. Starbucks:
Otra empresa que cambió; an experience. Desde que surgió; Starbucks, no hay quien no quiera posar con sus vasos de café; y muera por probar sus café;s and sweets. A company like that needs to partner with:
- farmers: De café;, claro está;. Starbucks compra café; de todas partes del mundo y aseguran que son completamente ecoló;friendly and respectful of the environment.
- Fabricantes de má;quinas de café;: Porque si bien podemos obtener un excelente café; with the traditional format, una buena cafetera industrial cambia la experiencia totalmente. ;
- Franchisees: They buy the franchise. They not only report income to Starbucks, but they make their presence grow in all the world.
9. Google
El buscador que derribó; the competition needs to ally with:
- content owners: without the content, nadie tendrí;what to use google.
- OEM: Original equipment manufacturers have an alliance with Google to operate their system. Se trata de esos dispositivos que usan Chrome OS como plataforma original de navegació;n.
10. Zara
The clothing store uses mainly textile suppliers (screens, threads, zippers, buttons, agujas y demá;s) para confeccionar sus prendas. ;
11. Spotify
Esta aplicació;n de mú;sica has a main ally: the record companies. Ellas ceden los derechos de las producciones musicales que no puedes dejar de escuchar. ;
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